Among the top 10 most reputed mobile brands in India only two are home-grown brands; Micromax and Intex
In a recent study, the Apple iPhone has been declared as the most reputed mobile phone in India. The popular smartphone from the American tech firm received the highest positive media appearances. The study was done by BlueBytes in association with TRA Research.
In the business world reputation of a brand can be seen as the currency that a brand can earn through positive reaction and communication. Apple iPhone seems to have garnered both of it. Positioned at the second place in the top 10 list is the South Korean tech major Samsung, which happens to be the biggest competitor against Apple across the world.
Despite facing trouble with the Galaxy Note 7, Samsung has managed to stay popular in the highly competitive Indian mobile market with its range of stylish and feature laden mobile phones. Samsung comes with 67% lower Brand Reputation compared to the Apple iPhone in the country. The study was termed as ‘India’s Most Reputed Mobile Phone Brands 2017 Report’ and it was conducted on a total of 72 mobile phone brands from 12 countries.
Among the Indian companies only two has managed to stay in the top 10 list. These are the Micromax and Intex, holding 3rd and 10th position respectively. Micromax has become the first Indian brand to get the third postion in the list. Also, it is the only Indian brand in the top 5 of the list, but it comes with 94% of Brand Rep score.
Chinese tech brands are experiencing increased demands and popularity in the domestic market and Xiaomi holds the fourth position in the list. Interestingly, despite being out of business for couple of months, Nokia is positioned at the fifth position. The Finland-based tech major is ready to comeback with a bang with a range of new smartphones. Apart from these, the other brands in the top 10 list are the Lenovo, Huawei, Motorola and LG.