The Mi Home is located at Ambience Mall, Gurugram; this is the fourth Mi Home store in India
Chinese tech brand Xiaomi launches its fourth Mi Home in India and this is also the first Mi Home store in Delhi NCR region. The store is located at Ambience Mall in Gurugramn. This also marks the brand’s first store in North India as well and it is the biggest store in the country from the tech brand. Despite having a simple, elegant and minimalist design of the Mi Home store is something grabs attention easily.
Spread across more than 1500 square feet area, the store is Xiaomi’s exclusive retail store and here the company will showcase its vast product range including smartphones, accessories, Mi Purifier 2 and other devices as well. The users and interested buyers can experience and purchase the devices from here.
Apart from the existing products on sale in the country, this exclusive showroom will also display the range of Xiaomi products that are not on sale in India. The company believes such exclusive showrooms will help it to reach many more customers and therefore expand its business in the country.
Xiaomi plans to launch 100 more Mi Home stores across the country in next two years and it will also set up Mi Home experience zones as well. Xiaomi is one of the fastest growing smartphone brand in India at present and setting up such stores will help it to grow further and faster. As the company says, the upcoming Mi Home stores will be launched in metro cities like Delhi, Chennai, Mumbai, Hyderabad.
The additional Mi Home stores will offer experience zones to the interested and existing customers in an attempt to showcase their products and offer the buyers the experience of its various devices. The company is also aiming to grab a good share in the country market through retail market. It plans to expand the offline presence by reaching more retailers and distributors across India.